by Creatortab

How to use Instagram and drive traffic in Creatortab

Sep 30, 2023
Using Instagram as a powerful tool for discovering new fans and gaining followers is fantastic, but the challenge lies in directing that traffic from your Instagram feed to your Creatortab profile. Instagram, with its endless scrolling, provides about a second (or even less) to capture someone's attention.

Link in Bio Strategy
  • Placing your link in your Instagram bio might seem obvious, but it's a more versatile and valuable tool than you might think. You can update your bio link as frequently as you wish. For instance, if there's a special event you want to promote, updating your bio ensures that fans can easily access it. Popular options include using tools like Linktree. Whatever method you choose, ensure your fans know that a quick visit to your profile can directly link them to your content.

Story + URL Approach
  • Whenever you post a video or photo to your story, always incorporate the URL to your site as text overlay. Brands that include a URL, even if it's not clickable, experience higher conversion rates and increased traffic to their sites. It's a simple step that provides a constant reminder to your fans that your site exists, making them more likely to visit.

Swipe-Ups Alternative
  • While the swipe-up feature on a story is beneficial, Including a visual link to your story serves as a practical workaround for both you and your fans. You can let people know about it and direct them to your link or get them to “swipe up” if you are using Stories.

DM Me for More Engagement
  • This strategy works well when you have something special happening, like a promo, sale, or a new subscription offer. Invite fans to direct message you for more information. Fans appreciate the idea of one-on-one interaction, increasing the likelihood of them reaching out to your DMs. To streamline this process, prepare a template you can easily use, welcoming the fan and providing instructions on accessing your exclusive deal. While this approach might be risky with a large following, it's an excellent way to drive traffic if your following is on the smaller side or if you're just starting out.
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